Young creative with attitude. Very passionate about advertising. Grasping how advertising works,I show great comprehension to powerful insights, real ones, those that are eye openers ... because that’s how your creative concept hits home, and Eventually that’s how you ‘sell’ your idea.Accordingly, I am quite mindful of award winning advertising content, like Clios, D&AD ( In which I participated ) and much more. That hefty base of award winning content makes it easy for me to recall references, when briefs are on the table, because such culture has been rooted!Speaking of mediums, I interpret the utter importance of digital advertising, for it’s the future! However, in the present time the usage of that very advertising medium is relatively little, so that makes it an edge for me, as a creative, considering its strong impact on the society, the people’s mindset and way of interacting.Being the creative I am, I can tell that there are no contradictions between art direction and copywriting. Both are means to execute a creative concept, a concept that owns a stopping power... and that’s what an art director could do too: thinking of selling creative ideas through lines and scripts, and I managed to do both with my work for several campaigns.
