LEGO -
Rebuild the world campaign case study script
Teenagers, one of the toughest crowds to please
Always wanting to break the rules, change the norms, rebuild society and maybe even rebuild the world
But how can lego help them do so?
Since teens are all about social media trends , we will launch an online challenge using celebrities admired by our target audience .
Selena Gomez , Eminem and other celebrities teenagers look up to will launch our challenge.
The challenge is simple, break the wall! We’ll see our celebrities breaking lego walls and challenging their friends and fans to do so using the hashtag #RebuildTheWorld
But what does rebuilding the world have to do with breaking a lego wall?
That’s when phase two comes in, our celebrities will share pictures of things they built using Lego pieces from the wall they broke earlier
Each celebrity will use the lego bricks to build something that resembles an issue they care about , such as global warming, Racism , Recycling and a lot more
Using Lego fans will be asked to participate, and use our #ReBuildTheWorld hashtag to raise awareness to causes they do care about.
Giving teenagers a way to express themselves at an age where they find it hard to be heard, and turning Lego from a children’s toy, to a teenager’s tool.
After that Lego will repost all those works on their website, creating an online exhibit, with every click your work gets. Lego will donate 5$ to your cause , helping teenagers literally rebuild the world with lego.
To sum it all up .. Lego will bring the online exhibit to life inviting politicians and people in charge .. showing them & everyone that teens are able to make a difference even with the SIMPLEST LEGO BRICK .
Barclays-
OWN mobile app case study script
stress and anxiety are two major problems that face so many people
and when it comes to money, even more people get anxious
but all the hard numbers, are easier to handle than we thought
it’s all about changing our perspective, from thinking about how much money we need, to why we need the money
that’s why we created the first ever banking app, that DOES NOT talk about money
meet “OWN” by Barclays
a banking app that talks goals, not digits, OWN is about why you need your income, not how much you make
OWN is a user friendly banking app that allow users to measure their financial situation according to the goals they set, freeing them from the burden of dealing with numbers and going through endless equations
once you get into OWN you are asked a few questions, non of which are related to money, the app asks about your habits, hobbies, and favorite products
then you set your short term, and long term goals, these will form the plan OWN sets for you
a plan that is defined by timetables and goals, it shows every goal, and how much time you need to achieve it
with a timetable that adjusts automatically according to your spendings
and if you need to check the numbers, you’re a few taps away! but OWN delayed the money talks to make users worry less about numbers and focus on their goals
so instead of having to count every penny, you know what you can afford, and when you can afford it, without having to go through the hassle of calculating your spending and income
through a smooth and colorful design OWN let’s users swipe through their goals, and see how much time they need to get them
Your Plan contains “ Weekly Boosts “, “ Monthly Bonuses“ ," Short Term goals “ and“ Long Term goals. “
With these 4 types of goals , the user is always motivated, on track, and is always close to achieving a goal
all of the information OWN received when the users entered the app are used to give each a unique, individual experience which is tailored specially for their comfort
that’s why OWN let’s you worry less, while you OWN more
Penguin-
KEEP SCROLLING case study script
What comes to young people’s minds when we mention “ Reading “ ?
A rocking chair, isolation , and A LOT OF TIME!
people know the importance of reading , they do know it’s useful .. but will they dedicate a big part of their day to that one activity ? That would be pretty hard!
everyone is busy and young people do not have free time to read!
Or at least that’s what they think..
Well.. we don’t think so
young people spend hours daily on social media
scrolling through posts, articles, and tweets, so .. what do they spend their time doing?? ..READING
They read more than they think
they read a lot
they read fast
they read ALL THE TIME
they just don’t know it!
but how can we prove to them what they’re capable of? We created a simple technology, that will show all young people how much they really read, by making them read their favorite books by doing the one thing they do most..scrolling through their social media platforms!
The idea is simple, Once you open penguin app, choose a book, and enable screen text detecting technology, it starts highlighting words and sentences from your timeline IN ANY social app, the more you scroll .. the more you read of your favorite book!
by the end of the day, you find that you read a few pages of your book, without even attempting to open the actual book.proving to every young person that they do have the time to read!
And by that penguin hijacked every single social media app and actually made a use out scrolling turning timelines into people’s favorite books.
And now we can proudly say .. Keep scrolling!