Wego
Don't Let Your Winter Break Become A Nightmare
The Campaign
The Campaign
While most global travel brands strive to paint an idealistic picture of the festive season, the reality of traveling during the world's busiest period is far from perfect.
Instead of sticking to the usual script of idyllic winter getaways, Wego, with its cranky new ambassador Tony the Snowman, chose a darkly satirical route to showcase the potential pitfalls of not booking your travel through their unique offerings.
Shot by the wonderful Nalle Soldsjöblad and narrated by our 4ft tall animatronic puppet, we created cautionary tales about what could go wrong on winter vacation if you didn’t book using Wego’s travel service and take advantage of the app’s multiple payment options.
Recognition
- Dubai Lynx 2024, Gold (Film Craft)
- Dubai Lynx 2024, Bronze (Film)
- Dubai Lynx 2024, Gold (Film Craft)
- Dubai Lynx 2024, Bronze (Film)
-Loeries 2024: Silver Award (Film) TV & Cinema Commercials
-Loeries 2024: Craft Certificate in Film Writing
-Loeries 2024: Craft Certificate in Film Writing
Role: Part of the conceptual creative team & the Art Director
Creative team credits:
Sandy McIntosh
Tom Norton
Bilel Labjaoui
Hugo Lucas
Zainab Yasseen
