Etisalat – Limitless customization

With Etisalat’s "Demagh Tanya," you can fully customize your data, choosing between megabytes, music, and minutes as much as you like. Now, your consumption can finally match your wildest imagination (no judgment on what you choose to consume). We decided to create a fun, chaotic song that reflects all the random, nonsensical content consumed on the internet—a song that doesn’t make sense, much like the content itself. To top it off, we’re featuring trending memes as the heroes/celebrities in our commercial.

Creative Team:
Creative Senior copywriter: Mohamed Abdelbary
Creative Senior Art Director: Mohammed Abdel-Aal
Creative Graphic Designer: Zainab Yasseen

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