Client : McDonald's Egypt.
Agency: FP7
Art Director/ Supervisor : Mahmoud Tag
Graphic designer/Illustrator : Zainab Yasseen
Agency: FP7
Art Director/ Supervisor : Mahmoud Tag
Graphic designer/Illustrator : Zainab Yasseen
The Brief: It's McDonald's 25th anniversary in Egypt, they wanted internal posters as a sign of celebration for this occasion.
The challenge was fitting 12 sentences into one poster that was type based yet keeping it fun, branded , appealing , not cluttered, and full of energy.
So we came up with two directions that you can see down there !
Appreciation is appreciated. :)
