Wego
Don’t Compromise Your Eid
The Campaign
Every year, people wait until the last minute to book their Eid holidays, and by the time they do, it’s too late. Flights are full. Hotels are gone. And the festive escape turns into a stay-at-home compromise.
So instead of dreamy Eid montages, Wego leaned into the truth and the regret.
Through a series of comedic confessionals, real people share what happened when they didn’t plan ahead last year. From bonding with unexpected “friends” to learning questionable new hobbies, their stories serve as cautionary tales with one simple message:
Don’t compromise your Eid. Book it with Wego… today.
Through a series of comedic confessionals, real people share what happened when they didn’t plan ahead last year. From bonding with unexpected “friends” to learning questionable new hobbies, their stories serve as cautionary tales with one simple message:
Don’t compromise your Eid. Book it with Wego… today.
Directed by Ali Abdeldaym and brought to life with Boomtown Productions, the films struck a relatable chord with audiences across the region, sparking engagement, shares, and conversation around a cultural truth. Hitting a nerve with viewers who saw their own “Eid fails” in these mini mockumentaries.
Role
The crative team behind the Ad:
Senior Creative Art Director Zainab Yassen & Senior Creative Copywriter Mahmoud Gahallah
Senior Creative Art Director Zainab Yassen & Senior Creative Copywriter Mahmoud Gahallah
Additional Agency Credits:
Ryan Reed - Natalie Cooke Tombs - Scott Feasey - Andrea Jhoolun - Bilel Labjaoui- Dario Cavalcanti de Albuquerque - Tom Norton - Ahmed Bahaa - Liesl Reed - Mark Lloyd-Haycock - Saad Shehzad - Stella Violla - Tyler Thomson - Lameez Domingo - Aaleya Omar - Jogi Ahmed Mansour - Jose Romualdez
